Funnels

Define, analyze, and share conversion funnels backed by visual session analysis

Please make sure you’ve set Decipher up before continuing.

Creating a Funnel

1. Go to Funnels.
2. Click Create Funnel → name it (e.g., “Checkout Flow”).
3. Add steps (see Step Types below) and Save. Past data back‑fills instantly.
4. Click on “Drop-off Replays” to watch the sessions where the user dropped off at that step
5. Click on “Completed View Replays” to watch sessions where the user completed the step

Step Type	What it tracks
URL Visit*	A page visit matched by exact path or regex (e.g., /cart)
Smart Event	AI‑defined action/error/state (e.g., *“Clicked Pay”*, *“500 Error”*)

You may mix both types and drag to reorder.

Example: If 40 % drop between Add to Cart and Checkout Started, click on Drop‑offs for Add to Cart to instantly watch replays—slow load times or coupon searches often surface within minutes.

Saving a Funnel

To save a funnel, just name it and it’ll appear in the Funnels dashboard. You can then share it with teammates.

Pro Tips

• Keep funnels ≤ 5 steps for clarity.
• Combine Smart Events + URLs to isolate concrete vs. behavioural
• Edits recalculate instantly—no waiting for fresh data.

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Doc v2025‑05‑13 Rev 4